A new wave is here.

White Claw wanted to create a social campaign built around their new line of beverages; White Claw Surf. Rather than highlight “surfing” in the traditional sense, the focus was on a new approach to the concept of surfing outside of the normal waves. Riding dunes, city surfing, on the back of the boat in the everglades, there’s no place you can’t catch a surf.

Enjoy Responsibly

Client: White Claw®
Agency: More Big Days
Director of Photography: Jerry Ricciotti
Editor: Markus Aedo